![]() ![]() ![]() The shift can also be seen in footwear: Christian Louboutin has released a capsule collection featuring high-heeled boots in men’s sizes.Įmbracing gender-fluid fashion can be complex, especially when taking cultural differences across markets into consideration. Meanwhile in New York, emerging labels like Private Policy and Eckhaus Latta present gender-fluid collections each season with a diverse cast of models. In fashion capitals, some labels have explored gendered expectations in their recent casting and styling of runway shows: Raf Simons styled male models in dresses and nail polish, while Maison Margiela sent male and female models down the Paris runway in skirts and high-cut boots. Luxury and designer fashion labels have embraced their own versions of gender-fluid fashion by casting androgynous models or dressing masculine models in feminine looks - and vice versa. Luxury resale site The RealReal reported growth in interest for Birkin bags has grown twice as fast among men than women, and resale marketplace StockX said there is an even split of men and women among consumers shopping within its handbags section. This shift is already translating into sales, as can be witnessed in handbags, a category that traditionally caters to women. In South Korea, the number of posts about genderless fashion more than doubled in 2020 on search engine Naver. On the fashion app Lyst, searches for terms including “genderless” and “gender neutral” increased 33 percent in the first half of 2021. The combination of shifting attitudes and pop culture influence has boosted consumer demand for gender-fluid fashion. (In the US, Millennials outnumbered Baby Boomers in 2019 Gen-Z consumers are expected to surpass Millennials in 2036.) This viewpoint will likely become more prominent in the market given that Gen-Z will soon become the largest cohort of consumers globally. You’re not allowed to say: I want this to be bought by a woman or by a man.”Īccording to research conducted by fintech company Klarna, around 50 percent of Gen-Z globally have purchased fashion outside of their gender identity, and around 70 percent of consumers say they are interested in buying gender-fluid fashion in the future, with younger generations leading the way.Īnother survey found that Gen-Z respondents under 20 years of age are more likely to buy products that were not designed specifically for their gender, with 56 percent of the cohort stating they buy clothing that is not classified by gender at all. “My whole philosophy is that you cannot tell people what to wear. “Gender neutral is not a trend, it’s a reality,” said Jonathan Anderson, creative director of Loewe and founder of label JW Anderson, in 2021. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. For instance, in Kenya, local labels such as Vivo and Sevaria are creating collections based around gender-inclusive designs and working with fabrics that traditionally appear only in womenswear, such as silks, but for menswear. In recent years, many people have developed a greater acceptance and understanding of sexual orientations and gender identities, with younger generations today often viewing gender identity as a spectrum, rather than a binary.Įxamples of these attitudes are even discernible in many countries or regions where gender inclusivity and sexual inclusivity are less established. The shift towards gender-fluid fashion is partly driven by evolving cultural and social attitudes towards gender in different regions and across generations. Buttons largely continue to appear on different sides of men’s and women’s shirts, for example, a practice thought to stretch back as far as the Renaissance when upper-class women were dressed by servants, but upper-class men dressed themselves. A garment’s size, fit and shape determine the key differences between menswear and womenswear, but there are subtler distinctions too. Introducing gender fluidity into product collections therefore may require a practical update of operational systems that have been used in the fashion industry for decades. ![]() Gender has long influenced fashion and, even amid the shift to casualisation, gender is embedded in today’s merchandising practices. For brands, the shift may be at an inflection point, prompting industry leaders to consider how to best act on changing consumer expectations. Silhouettes, fabrics and colours no longer need to conform to traditional dress codes to sell to these consumers. ![]() Emboldened by the celebrities and designers they admire, a growing number of consumers are buying across gender-specific categories. ![]()
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